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Graphic Industry Terms Defined
Glossary of Graphics Terms
Not the kind you make January 1st, but the necessary information a file must have to guarantee the best possible digital output. Original information is best. Start with capturing the image, shooting the photo or scanning print or film to the proper size for the desired output. Interpolation, res up, resample, whatever you want to call it, can take the image size only so far before you see degradation. For the very best, sharpest output, make sure you get the proper amount of pixels right from the beginning. Different printing devices require different dpi setups; call your favorite graphics provider for more information.
The Print and Prepress Industries refer to vector graphics as lines or shapes. This type of digital art can easily be scaled to any size. Art programs such as Adobe Illustrator, InDesign and Corel Draw can create vector type graphics. Fonts can be “outlined” (vector) to make them completely scalable.
Continuous Tone refers to images that have a virtually unlimited range of color or shades of gray. Continuous tone photo printers, Lambda or Lightjet, for example, can print each dot at many different shades of lightness and darkness. There are 256 or more shades of color so that the difference between one shade and the next is imperceptible to the human eye.
RGB (red, green, blue) or CMYK (cyan, magenta, yellow, black). RGB is generally the color space related to photographic output. The RGB color space has a larger gamut of the two. Gamut refers to that portion of the color space that can be reproduced in print. Some of the colors the eye can see can be out of gamut. This is a critical concept when setting expectations for your customers or yourself.
It's that extra, non-important image beyond the crop that insures the edge on your graphic is exactly as you expect it. When mounting to rigid substrates or printing direct to boards and especially when a graphic will be router cut, bleed is essential. Image Craft recommends 1/8" to 1/4" bleed on most graphics.
PDF = Portable Document Format
The PDF was created by Adobe Systems for document exchange. A PDF encapsulates a complete description of a fixed layout including text, fonts, images and vector graphics. Through the use of the free Adobe Reader software, anyone can open and view a PDF file. Generally, PDFs are used for electronic proofing purposes for large format graphics. Recently, over the past year or so, many graphic designers save their native files as high resolution PDFs for output. Our digital prep professionals prefer art to be saved in their native programs and ask to reserve PDF for proofing guides only.
Ultra Violet reactive inks require a high intensity of UV light to initiate a chemical reaction for drying the ink quickly. Many consider UV printing a green solution because it is more energy efficient than heat dried solvent type printing. Without the use of solvents, there is a lack of VOCs (volatile organic compounds) released into the atmosphere. UV inks perform exceptionally well on recycled materials.
For more information about trade show or event marketing, give us a call or Contact Us. We welcome the opportunity to assist you with your next show.
Mel White, CEI
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- Suggested lead times may vary depending on current orders. Please check with Customer Service.
- Production lead times are based on business days and DO NOT include any shipping days.
- Production-ready artwork (when applicable) must accompany the order confirmation. Delays in uploading artwork may lead to expedited charges or shipping changes.
- No order will be released to Production without a signed order confirmation.
- Shipping is based on the availability of materials and graphics. Additional charges may apply if materials or graphics must be expedited.
- Standard lead times do not apply to orders of multiple quantities.
- Dimensional Weight vs. Actual Weight: Dimensional weight is defined as crate or case size. On most air shipments, the dimensional weight exceeds the actual weight
- Portable Cases vs. Wood Crates or Molded Tubs (where applicable): Exhibit designs that require one wood crate would require multiple portable cases. Selecting one vs. the other affects the total weight (dimensional or actual).
- Freight Carrier: LTL carriers (Less than Truckload) quote freight based on space used. UPS, FedEx, and air freight carriers quote freight based on either the dimensional or the actual weight of the shipment.
- Freight Service Level (number of days): Service levels range from Same Day Delivery to Two Week Delivery.
- Inline vs. Island Displays
- Lead Retrieval Devices
- Computer and Monitor Cables
- Demo Equipment
- Overhead Lighting
- Grommets and Grommet Placement in Counters
- Overhead vs. Floor Power Supply
- Flooring and Electrical Wiring
- Options for Hiding Cords and Cables
- Flat vs. Round Electrical Cords
- Multi-Plug Outlets and Extension Cords