Exhibit Design Search / Trade Show and Event Tips / Humor /
10 Quick Tips for the Trade Show Newbie
Tips for the Trade Show Newbie
Trade shows can intimidate anyone new to exhibit marketing. The best course is to dive into the pool. The following tips -- from the shallow end of the pool -- will get you started. When it's time to swim laps, review the other 80+ Trade Show Articles available in this section. Each one guaranteed to turn you into Michael Phelps (or Mark Spitz for those of us with grey hair).
1. A trade show is neither a vacation nor a death sentence. Although it may feel like a death sentence during teardown. Take it seriously. And have fun!
2. Be nice to the labor. They can solve most problems or create headaches. The Golden Rule applies until they piss you off. When they do, contact your I&D labor provider or show management. Also, the laborer(s) in your booth didn't write the hall rules. If you disagree with the rules, contact your I&D labor provider or show management.
3. Breath mints are more valuable than gold or platinum at a trade show.
4. Comfortable shoes are more valuable than breath mints, unless you are wearing comfortable shoes and chatting with someone who clearly needs a 3 lb. breath mint.
5. Rule of Three -- This is a sad but true fact regarding labor at most trade shows. If three people are assigned to your booth, one person will be a star, one person will be average, one person will be a dufus. Hire nine people and you're guaranteed to have three stars and three dufasses. Sometimes you get lucky, and the ratio works in your favor. Sometimes not (I could name show halls where this is guaranteed to happen, but I'd have to check under my hood every time I start my car).
6. No two shows are the same. Think of each show as a first date. Look your best and do your homework about the show, the attendees, and your competitors.
7. Every exhibitor has a "Joe." He drinks too much, gambles too much, and wanders too much. He's like the explorer Ferdinand Magellan, constantly circumnavigating the show hall. About a half a dozen times a day, you'll wonder what happened to Joe. Five minutes ago he was sucking down his third espresso, leaning on the counter, and ogling anything with two X chromosomes. Suddenly he's gone . . . again.
8. Be ruthless about evaluating your show graphics. Everything else is secondary. Replace them BEFORE they need to be replaced.
9. I Bet You 50 Bucks You'll Forget One of the Following: wire management for the exhibit, cleaning supplies, business cards, belt (happens to me at least twice year . . . two belts in Las Vegas = one mortgage payment), lip balm (again, crazy, ridiculously expensive in Vegas), phone charger, your moral compass.
10. FINALLY, work with professionals, whether it's a graphic designer, an exhibit consultant, or a certified trade show manager. Trade show exhibit marketing is a craft learned the hard way through trial and error. It's easy to burn through a lot of money before you finally figure out what works and what doesn't work. Don't stumble through a year or two of mistakes when you can rely on experts who can save you time, money, and embarrassment.
Bonus Tip: For goodness sake, get some fresh air and a little sunshine once in awhile! Your mood will improve by a 1000 percent. And just once, put on the workout gear you bring to every show, put in the dresser drawer, and repack (unused) in your suitcase. Exercise is good.
For more information about trade show or event marketing, give us a call or Contact Us. We welcome the opportunity to assist you with your next event.
Mel White, CEI
Add designs and photos to your personal gallery simply by clicking on the +My Gallery links
Then email your "My Gallery" to colleagues, friends, or your favorite exhibit designer. There's no better way to begin designing a display that reflects your exhibit marketing goals.
Note: My Gallery uses a temporary browser cookie to store your gallery. We recommend that you send your gallery to your email address if you need to retain it for longer than 30 days.
- Suggested lead times may vary depending on current orders. Please check with Customer Service.
- Production lead times are based on business days and DO NOT include any shipping days.
- Production-ready artwork (when applicable) must accompany the order confirmation. Delays in uploading artwork may lead to expedited charges or shipping changes.
- No order will be released to Production without a signed order confirmation.
- Shipping is based on the availability of materials and graphics. Additional charges may apply if materials or graphics must be expedited.
- Standard lead times do not apply to orders of multiple quantities.
- Dimensional Weight vs. Actual Weight: Dimensional weight is defined as crate or case size. On most air shipments, the dimensional weight exceeds the actual weight
- Portable Cases vs. Wood Crates or Molded Tubs (where applicable): Exhibit designs that require one wood crate would require multiple portable cases. Selecting one vs. the other affects the total weight (dimensional or actual).
- Freight Carrier: LTL carriers (Less than Truckload) quote freight based on space used. UPS, FedEx, and air freight carriers quote freight based on either the dimensional or the actual weight of the shipment.
- Freight Service Level (number of days): Service levels range from Same Day Delivery to Two Week Delivery.
- Inline vs. Island Displays
- Lead Retrieval Devices
- Computer and Monitor Cables
- Demo Equipment
- Overhead Lighting
- Grommets and Grommet Placement in Counters
- Overhead vs. Floor Power Supply
- Flooring and Electrical Wiring
- Options for Hiding Cords and Cables
- Flat vs. Round Electrical Cords
- Multi-Plug Outlets and Extension Cords